In a report titled ‘Keeping Supply Chains Strong Amid Global Celebrations:Managing Holiday Peaks’, MSC Shipping noted that holiday peaks often trigger a domino effect across global supply chains. A single disruption at the early stages can ripple across networks, leaving retailers exposed to lost sales and strained margins. For air cargo, the same principle holds true, only magnified. Seasonal surges such as Chinese New Year, mid-year sales, Black Friday, and Christmas compress demand into short windows where main deck freighter capacity becomes the ultimate pinch point.
